SHANTOU · GUANGDONG·China's toy manufacturing hub — manufacturer-direct wholesale
RC vehicles, drones and robots arranged in the Shantou showroom

SHANTOU · GUANGDONG · CHINA'S TOY MANUFACTURING HUB

Wholesale toys from Shantou, built for bulk buyers.

2,000+ active SKU references. Manufacturer-direct. One brief to a workable order.

2,000+active SKU references, 8 categories
300–1,000typical starting MOQ, confirmed per SKU
3–7 daysstock samples after confirmation
15–40 daysbulk after sample approval

The range

Eight categories. Every SKU lives in exactly one.

Hot Toys

Toys buyers keep re-ordering.

Open a reference for specs and MOQ, or ask the trade desk for the live shortlist.

01 / BRIEFTell us the need.A photo or competitor link is enough to start.
02 / SHORTLISTWe quote the whole order.SKU, case pack, MOQ direction and terms — buildable numbers, not a teaser.
03 / APPROVESamples and documents locked.Golden sample, artwork and files agreed before bulk.
04 / SHIPProduction to loading.15–40 days after approval, with inspection reports and loading photos.

The work behind your order

Showroom, partner lines and loading bay — on the record.

These are the places your order actually passes through. Ask us anything about a photo; we keep the originals.

Assembly line at a partner toy factory in Shantou
In-line assembly on a partner line
Injection molding machines shaping toy parts
Molding floor
Export cartons loaded into a container at the factory
Factory-side loading

Why Shantou, and why us

A third of the world's plastic toys come from here. We put a desk inside it.

Shantou, Guangdong has spent four decades becoming the toy factory of the world. Roughly one-third of global plastic-toy supply is made in this cluster, with annual output above RMB 50 billion and buyers in more than 140 countries. Mold shops, material suppliers, electronics, printing and packaging all sit within a short drive.

That density is why buying here pays — and why buying blind doesn't. The same product can be quoted three ways depending on who molds it, who assembles it and who ships it. We already know which lines run RC well, which plant finishes baby-safe materials cleanly, and which packaging house can hit your date.

Read our story
Water toy wall at an international toy fair
Product wall, toy fair
International buyers visiting the Shantou team
Buyer visit in Shantou
Buyers reviewing building block toys at an exhibition booth
Show-floor review
Export cartons stacked inside a shipping container
Cartons ready for export

Documents by SKU

US, EU and UK files follow the product, not a logo on a homepage.

We request ASTM F963 / CPSIA / CPC, EN 71 / CE / REACH, or BS EN 71 / UKCA against the selected SKU, batteries, packaging and destination. A factory social audit is not a product test.

Review quality & compliance
MarketCommon file pathConfirm before approval
United StatesASTM F963, CPSIA, CPCTracking label, age grading, buyer requirements
European UnionEN 71, CE, REACH as applicableElectrical, battery and chemical scope
United KingdomBS EN 71, UKCA route as applicableMarket labeling, importer information
FactorySocial-compliance evidenceNot a product safety certificate

Buyer Q&A

Where are most toys made in China?

Shantou in Guangdong province — including its Chenghai district — is China's largest toy manufacturing cluster. Industry reporting places it at roughly one-third of global plastic-toy supply, with annual cluster output above RMB 50 billion.

Is Shantou-Toys a factory or a trading company?

Both strengths, honestly stated. We run a trade desk with a permanent showroom in Shantou and coordinate vetted partner production lines per product — factory-direct pricing logic without pretending one factory does everything well.

What is the MOQ for wholesale toys?

Typically 300–1,000 pcs per SKU for stock items, confirmed per SKU. Color changes typically start at 500–1,000 pcs per color; private-label color boxes from 1,000 pcs per color.

How fast can I get samples?

Stock samples in 3–7 working days after confirmation; color or packaging samples in 7–12; a new development sample in 12–20 working days.

Which trade terms do you support?

EXW and FOB Shantou or Shenzhen are standard starting points; CIF is quoted on request against destination and volume.

What documents do I need to import toys to the US, EU or UK?

The file follows the SKU and destination: ASTM F963 / CPSIA / CPC for the US, EN 71 / CE / REACH as applicable for the EU, BS EN 71 / UKCA routes for the UK. A factory social audit is not a product safety test.

Ready to source?

Tell us what you need. The trade desk replies within one business day.

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